Will Bank
Client
Will Bank
Agency
Monkeyland
Will bank is a Brazilian digital bank with over 7 million customers. Its visual identity is strong and distinctive: vibrant yellow, a spherical symbol, and a language that rejects the formality of traditional banking in favor of something direct, pop, and close to people. When Monkeyland brought us into the project, the brief was precise — give the brand's symbol a motion vocabulary. Define what it can do, how it moves, what kind of personality it carries.
Two objects, endless interactions
The starting point was the brand's own visual vocabulary. The sphere — the central element of the logo — already held kinetic potential: it's round, it rolls, it bounces, it spins. The bank's physical card, the "amarelinho", is another object with strong, customer-familiar presence. Putting them together felt like the natural move — not to illustrate a feature or communicate a message, but simply to discover what these two objects do when they share the same space.
Each of the 14 short films was built from its own concept: a specific interaction, a particular behavior, a different mood. In some, the sphere commands. In others, the card takes the lead. In others still, they find an unexpected equilibrium. The range isn't accidental — it's the point. A personality isn't one thing. It's the full spectrum of what something can be.
We worked across the full creative process. Alongside the 14 short films, the scope included still pieces that carry the same visual language into touchpoints where motion isn't available.
